By Amy Nutt
Although web design and graphic design both use images, text, and typeface to create a desired method of communicating ideas, designing for web and print are two different practices. Graphic designers have been around since print media was created, while web design came into being when the Internet was developed. Before choosing a print designer or web designer, it is important to understand the differences between web design and graphic design.
Graphic Design includes any type of design that has been created and printed. Graphic design uses the blending of technology and art to communicate messages and ideas. The graphic designer utilizes a number of communication tools to deliver a message from a client/company to a specific audience. Graphic design illustrations can be found in magazines, newspaper arrangements, newspaper ads, billboards, logos, brochures, books, labels on a variety of product packages, and much more. Graphic designers create the layout design for a variety of types of print advertisements. The print design is normally 2-dimensional. Each design component is created for a fixed size display. The main tools used are image and typography. Images are used to communicate a mood or emotion.
The audience reacts to the images and the advertising messages that they receive. Typography is a type-based design where words are used to convey a message. The designer will focus on the appearance of the words such as lettering size, location, shape, and color. They are designed to catch the attention of the consumer, enhance the ad display, identify the product, and help convey the advertiser’s message to the targeted audience. Graphic designers work with market analysts, illustrators, and photographers as well as with typesetters and printers and other production experts to in order complete the entire ad design project.
Both graphic designers and professional web designers are specialized to use such applications as color to create a mood or set a tone. They know how to communicate ideas and messages through such technical expressions as using the meaning of symbols to convey an idea. As well, they know how to use shapes, objects, and colors to provide balance and equilibrium to communicate to a targeted demographic and inform and encourage them to take a certain action such as buying a product.
Both web design and graphic design play an important role in the advertising, promotion, and sales of products and services. Choosing a professional web designer or graphic designer will depend on one’s particular area of business.
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